Justin P Lambert

CX/EX GTM Content and Organic Growth Campaign

Cprime had an opportunity to expand its presence in the customer experience and employee experience space through ServiceNow-aligned solutions, but the market position was still emerging. The company needed a clearer story, stronger public-facing proof of expertise, and a content engine that could support both demand generation and sales conversations.

I helped shape and execute a multi-channel GTM content campaign built around CX/EX themes, search intent, solution storytelling, and buyer relevance. The campaign included white papers, solution landing pages, blog content, LinkedIn posts, newsletter articles, and BDR-supporting assets. I worked with practice leadership, SMEs, executives, demand generation, social, and design to align the campaign narrative and translate it into content that could be used across channels.

This project is a strong example of how I connect strategy and execution. It required more than producing assets. It required identifying the strongest narrative direction, earning stakeholder alignment, creating content that could work for both search and sales, and helping turn a complex solution area into a clearer market-facing story.

Skills Required

• GTM narrative development
• Content strategy
• SEO content strategy
• Search intent analysis
• Stakeholder alignment
• SME collaboration
• Thought leadership development
• Solution positioning
• Landing page copywriting
• Long-form content writing
• LinkedIn and newsletter content
• Sales-supporting content
• BDR enablement copy
• Cross-functional project coordination
• Enterprise technology translation

Results

• Generated 50+ SQLs within three months
• Contributed to 13 won deals
• Influenced approximately $1.1M in estimated revenue
• Achieved top-10 rankings for 23 CX/EX-related search terms within 12 months
• Increased organic traffic to lead-generating pages by 3300% compared with the first month after launch
• Created a stronger public-facing narrative for an emerging ServiceNow-aligned solution area
• Produced reusable content that supported marketing, sales, social, nurture, and BDR outreach

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